1. During franchisee recruitment, the Supreme Cafe Group did not fully disclose to trading counterparts in writing important franchise information, including products and raw material purchase expenses or estimated costs, the rent of the POS software, the content of using the trademark, the ratios of contract cancellation or termination in the preceding year and the restrictions imposed on franchisees. It was obviously unfair conduct affecting trading order in violation of Article 25 of the Fair Trade Act. In addition to ordering the company to immediately cease the unlawful act, the FTC imposed on it an administrative fine of NT$300,000.
2. When Hong Tong (transliteration) Construction Co., Ltd. and Yue Qi (transliteration) Enterprise Co., Ltd. marketed the “Yu Tian Xia (transliteration)” housing project, they used dotted lines to mark the balcony on the floor plans for Units A and B on the 4th to the 6th stories as part of the interior space. It was a false and misleading representation with regard to content and use of product affecting transaction decisions in violation of Article 21 (1) of the Fair Trade Act. The FTC imposed administrative fines of NT$300,000 and 200,000, respectively.
3. Hai Sen (transliteration) Daily Commodity Co., Ltd., a multi-level marketing business, violated Article 7 (1) of the Multi-level Marketing Supervision Act by failing to file with the FTC before changing its product items. The FTC imposed an administrative fine of NT$100,000 on the company.
4. Mr. A and Mr. B started multi-level marketing business without filing with the FTC in advance. The conduct was in violation of Article 6 (1) of the Multi-level Marketing Supervision Act. In addition to ordering them to immediately cease the unlawful act, the FTC imposed an administrative fine of NT$300,000 on each of them.
5. Mei Xing (transliteration) Biotech International Co., Ltd., a multi-level marketing business, violated Articles 14 and 25 (1) of the Multi-level Marketing Supervision Act by signing with participants contracts in which the cooling-off period for participants to choose to withdraw was inconsistent with related regulations and disadvantageous to participants, and also by failing to keep management information in its main office. The FTC imposed an administrative fine of NT$200,000 on the company.
6. In an advertisement for the “Hua Feng Shang Shui (transliteration)” presale home project, Hua Feng (transliteration) Construction and Development Co., Ltd. and Ai Shan Lin (transliteration) Construction and Development Co., Ltd. posted texts and pictures to suggest there would be public facilities including the Shui Xiu Kong Zhong (transliteration) Lounge Bar and the Shui Mei Kong Zhong (transliteration) Gym. It was a false and misleading representation with regard to content and use of product affecting transaction decisions that violated Article 21 (1) of the Fair Trade Act. The FTC imposed administrative fines of NT$800,000 and 450,000 on the two companies, respectively.
7. When Jing Jiang (transliteration) Construction Co., Ltd. marketed the “Pin Ke Bo (transliteration)” housing project, it used dotted lines to mark the balconies and decorative columns as part of the interior space on the layout for the standard A Units. The practice was a false and misleading representation with regard to content and use of product affecting transaction decisions in violation of Article 21 (1) of the Fair Trade Act. The FTC imposed an administrative fine of NT$1 million on the company.
8. Singapore-based Magic Life Pte., Ltd., a multi-level marketing business, violated (1) Article 7 (1) of the Multi-level Marketing Supervision Act by changing its participant requirements and product items without filing with the FTC in advance, and (2) Article 13 of the same act by not signing contracts with participants and giving the original copy. In addition to ordering the company to immediately cease the (2) unlawful act, the FTC ordered the company to submit a report regarding the handling result and sign contracts with the participants by providing the original copy within 30 days after receiving the disposition. The FTC imposed an administrative fine of NT$1 million on the company.
9. When marketing cell phone cases for HTC One E8 and HTC One M10 on the Yahoo! Kimo auction site, Mr. A claimed the cases were “Made in Taiwan,” “0.3mm in thickness” and of “waterproof design.” It was a false and misleading representation with regard to product that was able to affect transaction decisions and was in violation of Article 21 (1) of the Fair Trade Act. In addition to ordering Mr. A to immediately cease the unlawful act, the FTC also imposed on him an administrative fine of NT$100,000.
10. HomeLine Biotechnology Co., Ltd., a multi-level marketing business, changed its main office location and product items without filing with the FTC in advance. The conduct was in violation of Article 7 (1) of the Multi-level Marketing Supervision Act. The FTC imposed an administrative fine of NT$100,000 on the company.
11. (1) Jie Shun (transliteration) Construction Co., Ltd. and Quan Yue Advertising Co. Ltd. posted the wording of “B1…a multi-function space for the community and the second vestibule for your cars” in an advertisement for the “An Jia (transliteration) MOrE+” presale home project and also displayed the model home as having a mezzanine design. The conduct was a false and misleading representation with regard to product that was able to affect transaction decisions and was in violation of Article 21 (1) of the Fair Trade Act. (2) Meanwhile, Jia (transliteration) International Enterprise Co., Ltd., Jie Shun (transliteration) Construction Co., Ltd. and Quan Yue Advertising Co. Ltd. also intentionally indicated that “An Jia (transliteration) International” was a construction investment company in the advertisement for the “An Jia MOrE+” presale home project. The practice was a false and misleading representation with regard to product that was able to affect transaction decisions and was in violation of Article 21 (1) of the Fair Trade Act. The FTC therefore imposed administrative fines of NT$1.8 million, 900,000 and 600,000 on Jie Shun Construction Co., Ltd., Quan Yue Advertising Co., Ltd. and Jia International Enterprise Co., Ltd., respectively.

《In case of any discrepancy between the English version and the Chinese Version, the latter shall prevail.》