Page 38 - 2024 ANNUAL REPORT FAIR TRADE COMMISSION
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Fair Trade Commission Annual Report 2024
Meanwhile, to help businesses enhance their self-discipline and law observance as well as upgrade people’s consumer protection awareness, the FTC held a “Presentation on False and Hualien County in 2024 and also sent staff members to each local government and large enterprises to give lectures on advertising regulations to increase public awareness of false advertising.
(2) Establishing disposal directions in online keyword advertisement cases
With the rapid development of e-commerce, the purchasing of keyword advertisements by enterprises on search engine websites or using web page programs to improve search ranking has resulted in unfair competition and the condition has gradually deteriorated. In order to prevent enterprises from adopting improper means to use keyword advertisements or web page programs to exploit the fruits of the work of others, in Dec. 2024 the FTC established legal effects, and complementary regulations for enterprises to follow in order not to break the law.
Titles and URL links displayed in keyword advertisement search results using the business symbols of other enterprises so that the overall content is misleading people to think that both business entities are from the same source or related in a certain way where the practice is able to affect trading order
Using web page programs to display the business symbols of other enterprises improperly to increase able to affect trading order
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Example of obviously unfair keyword advertising conduct
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