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4. Cracking down on false advertising
(1) Law enforcement focusing on key issues to stop false advertising
Being closely associated with people’s daily lives, false advertising cases account for a large proportion of the reported cases that the FTC receives and active efforts are made to cope with such cases. In 2024, the FTC investigated 54 false advertising cases and issued businesses for false advertising was the highest.
Among the false advertising cases cracked down upon in recent years, online advertising formed the largest proportion. In 2024, the FTC continued to implement its false advertising monitoring project and paid
attention to topical online advertisements
that drew heated discussions in the media.
As soon as illegality was suspected, the FTC
the authenticity of the advertisements. When
finding out during the investigation that a
certain false advertising case belonged to
the jurisdiction of another agency, the FTC
would transfer the case to the competent
authority.
The FTC giving a presentation on false advertising regulations in Yilan County on Apr. 19, 2024
The FTC giving a presentation on false advertising regulations in Taipei City on Jul. 5, 2024
Important Achievements in 2024
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