The Regualtions of The Press Industry in Taiwan

Abstracts

As marketing strategies become more competitive than ever, a thoroughly examination from the legal aspect on the newspaper industry in Chinese Taipei is inevitable. The objectives of this research project, therefore, are two-folded: First, to develop a comprehensive framework for the understanding of the structure and the characteristic of newspaper marker in Chinese Taipei. And second, to evaluate whether if the Fair Trade Laws can successfully regulate various competitive marketing strategies among newspapers in Chinese Taipei. Based on findings from literature review, case analysis and focus group discussion, conclusions and suggestions for the Fair Trade Committee regarding how to confront and resolve competing issue among newspapers in Taiwan are offered.